About Us

Three Generations of Mizrahi

Since our founding in 1946 we have grown from a small handkerchief company to America's leading provider of children's character underwear along with a wide portfolio of baby, toddler, kids, ladies, and men's apparel & accessories.

Our Values

Our company was built on a foundation of 3 key pillars: Quality, Creativity and Service. We seek to fulfill each of these pillars to the fullest. Our commitment to our license partners, retailers and consumers has earned us the respect of our industry partners.

Quality

Quality

We make every product with the highest quality materials, superior design and packaging innovations.

Creativity

Creativity

Imagination is at the heart of everything we do here at Handcraft. We make products for the child in everyone.

Service

Service

Superior service allows us to
guarantee the highest level of
customer satisfaction.

Our Partnerships

Our partnerships include childhood’s favorite heroes and America’s most iconic brands.

Handcraft Cares