Three Generatios of Mizrahi

Since our founding in 1946 we have grown from a small handkerchief company to America's leading provider of children's character underwear along with a wide portfolio of baby, toddler, kids, ladies, and men's apparel & accessories.

Our products

Our award-winning products continue to focus on quality and creativity in our designs and packaging. Handcraft is constantly expanding to fit and align with the demands of our consumers. Today we hold the rights to more than 70 properties and supply products to retailers worldwide.

Our Values

Our company was built on a foundation of 3 key pillars. Quality, Creativity and Service. We seek to fulfill each of these pillars to the fullefest. Our commitment to our license partners, retailers and consumers has earned us the respect of our industry partners.

Quality

Quality

We make every product with the highest quality materials, superior design and packaging innovations.

Creativity

Creativity

Imaginiation is at the heart of everything we do here at Handcraft. We make products for the child in everyone.

Service

Service

Providing excellent products at the highest level of costumer satisfaction.

Handcraft Cares

Since our founding in 1946, our Grandfather Joe Mizrahi always believed in giving back to our community, as our business grew we were able to expand Handcraft Cares globally.

Today's Heros Wear Masks

Today's Heros Wear Masks

At the on set the COVID 199 Pandemic we converted of factories to produce face masks and alog with our partners donated proceeds to COVID relief efforts and first responders

Undies for Everyone

Undies for Everyone

Millions of children across the globe don't have access to clean underwear. This can lead to problems with confidence, hygiene and the ability to go to school from embarrassment. That's why Handcraft supplies Undies for Everyone with hundreds of thousands pairs of underwear each year.

Baby2Baby

Baby2Baby

Baby2Baby Rescue bags are filled with supplies for children in vulnerable situations through the foster care system. When children are brought to unfamiliar homes, we want their favorite familiar characters to keep them comfortable

Scholarships

Scholarships

Here at Handcraft, we believe in the value of our youth and education. We aim to empower students pursuing future careers in licensing. As sponsor of the 2021 Global Licensing International Scholarship, we awarded two scholarships to LIM Students.